Keeping It Authentic at


When it was time to expand the manufacturing footprint of our popular brand of Belevation Maternity shapewear, belly bands and pregnancy panties, despite the fact that we were city folks, my husband Tom and I decided to relocate to rural North Carolina. We arrived in the spring of 2017 only knowing a handful of folks.

Fields of sunflowers and tobacco plants lined the county roads on our daily commute. With most factory jobs long gone, (a consequence of cheaper overseas labor and component prices), the town of Biscoe, NC welcomed us with open arms. 

Water lines inside and outside Belevation's building were expanded to accommodate textile dyeing equipment purchased from a shuttered South Carolina pantyhose factory. One by one, employees were added. People needed jobs here. 

Knitting, dyeing, packing and shipping tasks now co-exist vertically in the 14,000 sq ft. refurbished textile building, which  coincidentally was built for a maternity dress company in the 1970's. Quality and inventory control issues can be addressed in lightening speed with all facets of Belevation's business  under one roof. 

Products are sent out daily in large quantities to Amazon FBA centers throughout the US, enabling speedy delivery to households in both rural and urban settings in North America, and the EU countries.  Orders to individuals are still shipped directly to consumers (dtc) as well, from Belevation's website. Pregnancy brain got you down? We often call local post offices or apartment rental offices to verify addresses or locate packages. It's all part of Belevation's first class customer service.  

To accomplish this usually takes a 6-7 day work week which does cut down on family time. The way we see it though, Belevation is all about families. During our three years in central NC, members of seven local families (including husbands and wives, mothers and fathers, and sons and daughters) have worked with us.


At the present time with the world in crisis under threat of the corona virus, we are working with our face masks on and our hand sanitizer close by.  We're happy to still be able to pick up fresh peaches and local produce at farm stands on the way home. Our head  mechanic provides a dozen eggs from his farm for each employee every week. 

Additionally, I am delighted to report I've joined the amazing professional mothers group, Hey Mama this year and have been "zooming"  with entrepreneurial women around the globe. What an impressive bunch of ladies.

Are we keeping things authentic here at Belevation Maternity?  Absolutely!

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