News

Breathing new life into an old hosiery mill has proven to be “a heck of a retirement project” for Tom and Susan Miles. The couple has transformed the  plant in Biscoe into a modern producer of supportive maternity undergarments called Belevation.

Last week Belevation traveled to Kentucky, to the ABC Kids Expo, taking our place among the many companies exhibiting for the 1st time. The development of Belevation's maternity support garments is a mom and pop effort, but it was stunning to see the hundreds of mom innovators presenting their creations at ABC. Necessity is the mother of invention and the buck stops with mom, so she's on the front lines in the problem solving department daily. "Mom invented-and mom tested", from Atlanta, GA, was the Highchair Organizer, a cleverly stitched pouch that secures to the back of your child's highchair to hold all of those meal time essentials. Imagine knowing where everything is? Revolutionary!

Across the aisle from Belevation was BG Birthing Gowns by Cindy Lintel, a labor and delivery nurse from New York State. Inspired to make a more feminine version of the dreaded hospital gown, Cindy used her knowledge of the delivery process to create a graceful, versatile alternative for women. What a sweet and knowledgeable lady she is! 

During the course of the four days at the KY Expo Center, Belevation bonded with our other neighbor Kemi, the designer of a new line of diaper bags inspired by African textiles, called House of Botori, based in Maryland. Kemi discovered that "although functional", existing baby products "always seemed to lack individuality." House of Botori is her response to that quest, as it honors her Nigerian heritage. Judging from the visitors at ABC, Kemi's colorful diaper bags will take their place among the most coveted baby shower gifts.

Then there was Dr. Jane of Tortle, mother of 4, who makes adorable baby hats in the most fashionable colors, but in her role as a neonatal pediatrician she educates parents about Flat Head Syndrome. 

.

Positional Plagiocephaly, will effect "a staggering 40% of babies before age six months. Beyond the cosmetic issues, there can be trouble with binocular vision and long-term developmental issues."

According to Dr. Jane: "Positional plagiocephaly increased 600% in the last 20 yrs. due to 2 changes:" "1) In 1992 The American Academy of Pediatrics began its “Back to Sleep” program to reduce Sudden Infant Death Syndrome .(Incidence of SIDS have plummeted by almost 40%.)" "2) Infants are being placed in reclining carrying devices more than ever. Families on the go keep their babies in carriers, car seats, and swings for an extended time—frequently up to 20 hours per day."

Explore the Tortle site and google Plagiocephaly. Boy, this sure makes a case for more baby wearing; slings etc ... in your child's early months. Four amazing innovative mothers, each clearly with a lot to share for the benefit of others. If you want to fix a problem, definitely go ask a mom!

A network of online and community resources including a blog by Director Deb Flashenberg, a Nanny and Doctor Exchange, and the Ask the Experts column plus more can be found on the Prenatal Yoga Center website. Each month a vendor is selected to be featured at the Prenatal Yoga Center with extensive raffle and discount programs. Belevation was busy last month getting ready for this event, scheduled many months ago, so the anticipation added to this honor!

With fabulous facilities and highly trained instructors in convenient locations in both Manhattan and Brooklyn, the New York Prenatal Center offers an impressive and nurturing support-network for New York based mom-to-be. Check out a review of the center from last September by Dr. Carrie McCulloch, FITiST expert and Mom-to-Be. She supplies a terrific Mom-to-Be Rx: including critical tips on "Speaking Up and Making Friends". Watch the Center's recently posted You Tube video tour and don't forget to ask about Belevation Maternity Supports awesome March 2012 give-aways on the Belevation Support Briefs, and Belly Bands .

As essential part of the development of all of Belevation's maternity support garments has been real life product testing done by moms-to-be. I was on just such a mission yesterday, when I arranged to meet Kacie before her prenatal exam at SEOB/GYN in Presbyterian Hospital in beautiful Matthews, North Carolina.

Earlier in her pregnancy, Kacie purchased our Boyshorts upon the recommendation of SEOB/GYN physician Dr. Salvemini, who used our products during her own pregnancy (I just learned this yesterday). Dr. Sal has also sent many of her patients to Belevation as well. Word of Belevation's prenatal support products was brought to SE OB/GYN by their ultrasound tech Heather, who joined the staff after a stint at my own GYN's office, (where Heather had done our product testing during her first pregnancy).

An added bonus of meeting Kacie in the waiting room of Southeast was that I finally got to say thank you to Dr. Sal and her team. ( I missed seeing Heather unfortunately though, as she had yesterday off.)

With the US government poised to implement new rules requiring drug and medical device companies to disclose payments and gifts to doctors, (a very good new law for consumer protection), I had picked an odd day to shower SE OB/GYN with gifts. It wasn't really much, for full discloser - just some healthy granola bars, herbal teas bags, Decaf Chai from Stash and a musical snowglobe with Belevation photos. A long overdue thank you after several years recommending Belevation to their patients at SE OB/GYN. So glad you love our products!

Thank you Dr. Sal, Heather & Kacie for being Belevation Prenatal Underwear fans!

Last night on Netflix, hubby and I watched the 1991 Australian film, The Efficiency Expert. Set in a small town in 1966, Anthony Hopkins plays efficiency expert Errol Wallace. Charged with closing an under-performing moccasin plant, Hopkins emotionless character has a change of heart after he assists workers at a slot car race.

Along with modern classics like Tommy Boy, The Efficiency Expert falls in a special genre of films about saving small businesses. When actor Chris Farley's father Big Tom dies, Tommy goes on the road with side-kick David Spade trying to help their brake-pad company. With unforgettable scenes like the pair driving with a buck in the back-seat and Tommy setting a fire on a clients desk, the laughs are numerous. In a last minute cliff hanger, Spade and Farley prevail and the factory is saved.

Similar messages replay in other favorites from this genre including 2005 British-made Kinky Boots. After inheriting his families manufacturing business, Charles Price learns that Price & Sons Shoes is failing. While in despair about his many unsuccessful attempts to save the company, a chance encounter with a drag-queen, cabaret singer named Lola, helps Charles take the firm in a new direction.

Then there's Renee Zellweger in the 2009 flick New In Town. Like Hopkins, in The Efficiency Expert, Zellweger thinks she understands business until she is captivated by life in this Minnesota town. While corporate sees the workers of Munck Foods only as numbers, Zellweger finds a way to turn Munck around. 

Make a resolution that 2012 will be the year you join the movement supporting local businesses. Shift Your Shopping maps out organizations throughout the US and Canada dedicated to re-energizing our retail and manufacturing economy. American Express got on board publicizing their 2nd annual small business Saturday, the day after Black Friday. Make this a year-round effort & bring back jobs to America. Why not buy some American-made maternity apparel today? 

Just in time to ring in the New Year in style, I couldn't wait to preview our Facebook book give-away for February - Preggatinis, Mixology for the Mom-to-Be. Author, Natalie Bovis-Nelsen is a Los Angeles mixologist and is the spokesperson for several household-name spirits and wine companies, including Fre, a division of Sutter Wines. Published in 2009, Bovis-Nelsen's book has definitely made a big hit on the mommy scene, with it's fun cocktails and great photographs.

The recipes center around healthful fresh juices and herbs and are especially great for baby showers. Cleverly organized by trimester, there's something for everyone in this pocket size manual, with a few alcohol cocktails offered to keep things interesting for Dad.

Perfect for those expecting on this New Years Eve, if you still want to enjoy the festive holiday atmosphere and great if you're currently breast feeding too.

Many of Natalie's (aka The Liquid Muse) wonderful recipes can be found on the Fre Wine website. Too late to turn back now, 2012 is definitely right around the corner. So, how about enjoying a Merry Berry Basil Mojito? Natalie Bovis-Nelsen, author of Preggatinis, Mixology for the Mom-to-Be

Lately, I've heard from a lot of women who wish that they had known about our Belevation Maternity Support products during their other pregnancies. As a new company, Belevation probably wasn't around when you were carrying your other children. But I understand what you mean, as that's how I feel about Florida Physical Therapist, Micky Marie Morrison's book, Baby Weight. I had done some Yoga in college and loved it, but I didn't stick with it consistently enough to make a difference in my life. Then pregnancy came and hit me like a ton of bricks.

Morning sickness stretched into afternoon sickness, and lasted a full four months. After that finally passed, I somehow viewed myself as kind of fragile. OB-GYN researchers now understand that during most healthy pregnancies it's prenatal inactivity - not exercise, that puts moms-to-be and their babies at risk. 

  Micky Marie Morrison's new book Baby Weight, released in Oct. 2011, offers a comprehensive look at the changes the body goes through during pregnancy. Her unique vantage point as a health professional, prenatal fitness instructor and a mother makes Baby Weight an important new pregnancy resource. Good practice nutritional principles and information on hormonal and body mass changes are highlighted in a manner that raised my scientific IQ on the subjects.

Building upon this technical info, Morrison makes a strong case for the benefits of sensible, prenatal exercise. Minimizing excess weight gain and building stamina for delivery are certainly two compelling reasons to get moving during pregnancy. The second half of the book includes terrific photos of Morrison's Yoga based Core FitMama exercises, with modifications for your skill level and trimester. But then it gets even better.

As an International Childbirth Education Association certified fitness instructor, Morrison mentors moms continuing with the program after delivery - helping themselves regain stamina, lose pregnancy weight and fight off postpartum depression. Skillful guidance is articulated on how moms can also incorporate their babies and toddlers into these sessions. What a wonderful way to bond with your child, while fostering positive attitudes about healthful living right from the beginning.

Somewhere between Weight Watchers and Gymboree - I wish that I had Micky Morrison's excellent book Baby Weight, now available from Amazon and as Belevation's January book give-away!  Like us on Facebook to be entered to win!

When I began researching Prenatal Yoga, it wasn't long before I learned about Jennifer More.  Based out of San Mateo, CA Jennifer is a registered Yoga Alliance Vinyasa and Prenatal Yoga instructor, a certified doula, childbirth educator and a mother.  Her passion for the benefits of prenatal yoga extends beyond the United States.

She has trained yoga instructors in Prenatal Vinyasa Yoga techniques in Peru, China, South America and numerous US locations. Her techniques have given yoga instructors the tools to modify poses as needed to incorporate pregnant women into their existing classes in a safe and effective manner.

She is the creator of several bestselling prenatal yoga DVDS which have received noteworthy mentions in The New York Times, Fit Pregnancy, Pregnancy Magazine and received the "Top Gear of the Year" award in 2007 from ShapeYou.com.

A perfect companion to our Maternity Yoga Pants, Belevation has decided to offer Jennifer More's Prenatal Vinyasa Yoga 2 DVD set on our online store. We love it because it provides the most flexibility for your yoga practice and can work around your busiest schedules and varied energy levels. One lucky Belevation Facebook fan will receive a complimentary copy during our November give-away. But don't wait till then to begin doing Prenatal Yoga. Enjoy!